Targeting Consumer Demographics in the Promotional World

For any experienced marketer, demographics are one of the most important things to consider when launching an ad campaign, whether it be print, tv, or otherwise. However, demographics are just as important when considering a giveaway or promotional item. In my opinion, all too often, we think internally when it comes to promotional items, rather than thinking with our end recipient in mind. We think to ourselves, "I would love to have a water bottle with our logo on it," so we produce water bottles and assume that our potential customers will respond positively to it.

As we have said before, we are trying to get our customers to think just as strategically with regards to promotional item spending as they do with traditional advertising spending.

When you are doing your next promotion, make a note to yourself about a few things. In one column, write down all the ideas you and your team are considering producing for your promo. Then in another column, write down some adjectives about who is going to be receiving the promo. How old are they? Are they receiving the item in a more casual or professional environment? What other interests do these people have? When you look at some of these questions, and then look at your first column, you are going to be able to eliminate a few things right off the bat. The promo does not always have to be a direct tie-in to your company. For instance, if your a beverage company, you don't just have to do a drinking bottle, because it fits. You can do something totally divergent from the beverage world, if it fits.

Thinking demographically can give you a nice advantage when producing your next promotional item, and can be a major help in designing your next apparel giveaway.

And as always, Rollout can help!

how do customers SEE your brand?