What is visual marketing anyway?

Ok, I know what you are thinking....visual marketing? Isn't all marketing visual? Well, the answer is "sort of." For instance, you do have certain marketing techniques that are auditory, like radio ads or musical marketing techniques, but for the most part, you would be pretty much correct that most marketing is in essence a visual stimulus. For the purposes of this blog, I want to define what I will be talking about when it comes to visual marketing, as this term, I believe, will become more and more prevalent in marketing in the coming years, as the techniques utilized are growing in popularity as the marketing environment changes.

Visual Marketing is defined as "the use of static brand images to enhance awareness and increase recognition in the mind of the consumer." Pretty fancy language, right? Think of it this way. Think of all the ways you see logos throughout your normal day. They are seen on packaging, on tee shirts, on different giveaway type items, etc. All of those logos you see throughout the day are brand stimuli. You do not even realize it, but when someone walks past you in the mall wearing a Nike tee shirt, you were just hit subconsciously with a brand image. These things happen all day long, without us even knowing it most of the time.

Visual Marketing is the most subconscious form of marketing, and differs from other marketing techniques such as commercials and billboards, because when we see one of those ads, we know the company is trying to get us to buy something. We all love the E-Trade baby, but the E-Trade people are not just trying to entertain us while we wait for the game to come back on, they want us to buy their service!

So now that we know what visual marketing is, let's talk quickly about what this blog is going to be about. What I want to do here is help educate marketers on how to utilize Visual Marketing effectively in business. I also want to help people realize how effective Visual Marketing can be when put into practice correctly, and with a little bit of thought.

So please check back here from time to time, as I will be posting a new major topic on the first of every month, and other ideas and notes in between as well. I want this to be a place to come and learn a little bit, but also maybe laugh a little bit.

If you have questions, feel free to email me at jonathan@rollout-marketing.com.

And as always...remember..."you can never have too many tee shirts..."